Stockholm 9 November 2026: Trakk.ai, the AI-driven SEO service developed within Lyvia’s portfolio company Digipartner, is becoming a standalone company within Lyvia Group. Since its launch in 2024, more than 800 companies have chosen the service. Victor Holmlund will lead the company as CEO.
Trakk.ai grew out of Digipartner’s work to help companies improve their organic visibility in search engines. The team developed a service that combines AI-driven search engine optimisation with human quality assurance. After two years of development within Digipartner, the business is now taking its next step as a standalone company.
For Lyvia, Trakk.ai demonstrates how expertise and entrepreneurship within existing portfolio companies can give rise to new businesses. Digipartner’s team laid the foundation for the service, which will now continue to develop as a separate company with Lyvia as its long-term owner.
“Digipartner’s team has taken Trakk.ai from an idea to a service chosen by more than 800 companies. It shows how the expertise and entrepreneurship in our portfolio companies can create new businesses. As Trakk.ai takes its next step as a standalone company, we will continue to support its development as a long-term owner,” says Hossein Araghi, Head of Business Area Software at Lyvia Group.
Victor Holmlund joins from Trustly, where he worked with commercial growth, market expansion and partnerships. As CEO, he will lead Trakk.ai’s continued development.
ABOUT LYVIA GROUP:
Lyvia Group is a European serial acquirer and long-term owner of software and digital solutions companies. Our companies build proprietary software, distribute third-party software and deliver digital solutions that support business-critical functions. Together, they operate across the digital value chain, from implementation and integration to operations and ongoing development.
Read more about Lyvia Group here: https://lyviagroup.com/
FOR MORE INFORMATION, PLEASE CONTACT:
Hossein Araghi, Head of Business Area Software Lyvia Group, at Hossein.araghi@lyviagroup.com